Indra Kumar Pathak — Social Media Manager

01. About

Performance-driven Social Media Manager with 2.5 years of experience building and executing content strategies for brands, influencers, and tech-focused organizations. Skilled in planning content calendars, creating high-engagement reels and campaigns, tracking analytics, and optimizing performance for growth. Experienced in aligning organic strategy with paid campaigns and driving measurable improvements in reach, engagement, and brand visibility.

02. Experience

Rapsa Technology (TractorGyan) • Indore • Nov 2025 – Present

Social Media Manager & Content Strategist

Develop and execute monthly social media strategies aligned with brand positioning.
Plan and manage content calendars across Instagram and LinkedIn.
Create engaging posts, reels, and campaign-based content to improve reach and audience interaction.
Monitor analytics reach, engagement rate, saves, impressions to optimise performance.
Coordinate with paid marketing team to align organic creatives with ad objectives.
Implement trend-based content ideas to maintain relevance and increase visibility.

Engineer Sahab Education • Indore • Jun – Oct 2025

SMM & Content Creator & Strategist

Planned and executed structured content strategies for tech education domains including UI/UX, Data Analytics, Data Science, and MERN Stack.
Produced educational video content and storytelling-based reels to improve student engagement.
Conducted topic research and keyword planning to support organic growth.
Improved consistency in brand voice across digital platforms.

Social Squad • Indore • Oct 2024 – Mar 2025

Content Strategist & Social Media Manager

Managed content strategy for brands and a 202K+ follower influencer.
Created campaign-based content aligned with audience growth goals.
Increased engagement through performance-driven storytelling and trend integration.
Analyzed platform insights to refine posting strategy and improve content impact.

UpstartAi • Bhopal • Oct 2023 – Sep 2024

Content & Social Media Executive

Executed social media campaigns focused on brand awareness and engagement.
Assisted in keyword research and audience analysis.
Collaborated with internal teams to ensure consistent messaging.

CodersID • Indore • Sep 2023

Digital Marketer

Created promotional content and marketing creatives to enhance brand visibility.

03. Skills

04. Education

Vivekananda College, Lakhnadon • 2020 – 2023

Bachelor of Commerce (B.Com)

Studied commerce fundamentals, business communication, and management principles building a strong foundation for strategic brand and marketing work.

05. Projects

Kalyug — Short Film Script

Based on a True Incident • Feb 2025 – Jan 2026

Wrote an original short film screenplay inspired by a real-life incident. Developed character arcs, emotional storytelling structure, and scene breakdown. Focused on realistic dialogue and narrative flow to create strong audience connection. Applied storytelling frameworks to build tension, conflict, and resolution within a short format.

06. Contact

Phone

+91 9067704013

indrapathak224@gmail.com

Location

Indore, Madhya Pradesh

linkedin.com/in/indra-pathak

Instagram

@indra_pathak